Samsung Q90 QLED TV review

Samsung’s attempts to innovate and evolve LCD technology have been surprisingly successful. While its big Korean rival LG has invested billions developing OLED, Samsung has taken the view that LCD and ultimately MicroLED are necessary to deliver today’s ultra-bright HDR content.

Mainstream MicroLED might still be a few years off but Samsung has made significant advances when it comes to LCD, a technology that’s decades old. The company has been incrementally addressing certain limitations in LCD panel design, creating a superior product through various innovations.

These have included VA panels, direct LED backlights and local dimming for better blacks, brighter highlights, and a superior contrast performance. More recently Samsung has embraced quantum dot technology, which has resulted in more colors and put the Q into QLED.

Now the company feels it has conquered the last big limitation of LCD, and widened the optimal viewing angles. It’s these innovations that spawned the TV maker’s flagship TV for 2019: the Samsung Q90R.

But can a QLED TV beat out OLED? Let’s put this new flagship TV through its paces and see if Samsung succeeds in its goal of delivering the best QLED to date.

Samsung Q90 price and release date

In the UK, the Q90 comes in four screen sizes: 55-inch (QE55Q90R), 65-inch (QE65Q90R), 75-inch (QE75Q90R), and 82-inch (QE82Q90R).

UK pricing has yet to be announced, but the QE65Q90R, reviewed here, is expected to retail for less than £4,000.

In the US, the Q90 will be available in only three sizes – the 65-inch QN65Q90RAFXZA, the 75-inch QN75Q90RAFXZA and 82-inch QN82Q90RFXZA – with pricing starting at $3,499 for the 65-inch version.

Pricing and availability for Australia, India and the UAE is TBD, but we’ll update this review when we learn more.

Last year the Samsung Q9FN won plaudits galore for its features and image quality. However it wasn’t perfect and there were legitimate complaints about viewing angles and an over-aggressive local dimming system that crushed detail just above black.

Samsung has clearly taken these criticisms to heart, and directly addressed them in the Q90. The new model has a visibly superior viewing angle that holds its own against an OLED TV, and the local dimming delivers deep blacks without losing shadow detail. To that end, the new Ultra Black Elite filter is nothing short of a revelation, rejecting ambient light in a way that just staggers belief.

Throw in the superb image processing with its AI learning algorithms and you have the best QLED TV that Samsung has produced to date